How do you meet new clients?
I had the pleasure of visiting a very nice networking group this week. While I had attended other meetings of this sort in the past this one was a very pleasant surprise. The people were not only friendly; but I didn’t find the pressure to produce referrals and “leads” for the other members in the room. Granted, I was a visitor, but usually there seems to be a lot of pressure put on all attendees to “sell” each other. The group was diverse: from a jeweler to an insurance broker, from a chiropractor to a printer, each unique in their own way. The goal at this meeting was for each of us to introduce the individual on our right so we had a minute to learn out about that person before introducing them. The truth is I probably learned more about that person in those 60 seconds than I would have over two lunches. It was a precise, goal oriented 60 seconds and each of us walked away knowing one person better than we did before we came together.
If you haven’t visited a networking group before, I encourage you to do so. It’s not for everyone, but for those that join, it is a once a week shot of energy and a chance to get business that you would not otherwise have a chance to obtain.
A few in Houston include: Business Network International (BNI), Houston Networking News (HNN), Powerful Women International (PWI), and Cooper Connection Events. Each of these (and many, many more) has their own websites with information and times and locations about their meetings. I encourage each and every one of you to experience it…at least once.
